Website Basics

The Basics You have a flourishing business – everything is in its place. You just miss one important piece of marketing: an Internet Presence a website. Like everything in business, getting a website needs planning. Getting an effective website needs even more planning. Here are some basic things to know and plan: The WWW What is the www or the internet? Basically a network of websites from all over the world you can access via your computer for which you need an internet connection and a browser. Internet connections are available from ISPs, and most of the popular browsers are free downloads from the internet. Just like writing/typing an address on a postal envelope, you type the website address in the browser beginning with http://www. and ending with either .com, .net, .org, .biz, .nz, .uk, etc. So if you want to access the Microsoft website, you would type http://www.microsoft.com in the browser and hey, presto! You get all the information about microsoft and its products on your browser. Just click on the available links and you are on your way. Your Website Your website will be a bunch of pages all linked together via hyperlinks. You can ofcourse have a one-page website or as many pages as you like – depending on the amount of information you want to share with your visitors. Hyperlinks are text or images pointing to another page, just like the heading of this article points to my website. Your Audience As the web has grown, so has the types of people who access it and how they access it. As we say, it is impossible to please everybody. It is very difficult to design a website which will be accessible to all. Carefully choose your content and design, keeping in mind who your target audience is and what type of equipment they use. Equipment here means the computer and other hardware and also includes the software used for connecting to the internet and browsing it. The best way to reach more people is to use pure HTML, and keep the use of scripting languages like JavaScript, Java, and other plug-ins to the minimum. While this may not make your site flashy,stylish or trendy, you will have the satisfaction of knowing that your site is accessible to most of the people. Afterall, that is the whole point of this exercise, right? Designing your website means knowing your audience and their requirements. Content Now that introductions are over, lets get down to the core of your website: Content. The most important aspect of any website, content is the one thing that will keep your visitors at your site and keep bringing them back. The content should depend on what you want to let your visitors know – about the company, the products, the services. Keep the content interesting, updating it often for repeat visitors. Often this can mean providing more details about different aspects in your business, like seasonal discounts, etc. Your visitors will visit your site again and again if the content is relevant, and there is something new every time they visit. Layout A well laid out website will be a successful one. Whether you design the site yourself, or outsource the task to a webdesigner like us, first layout your ideas on paper. Choose text, color and graphics carefully, they all contribute to the page load time. Starting with your Home Page, keep it fast-loading, with a good navigational structure. Try to follow the same layout for the whole website. Change the layout only for different sections and not different pages. If the navigation bar is at the top on your HomePage, keep it at the top in all the other main pages. Consistency in layout is very, very important. These are just some of the basics about building a website. There are many more, some requiring a article all about themselves. Keep visiting, as I plan to write about as many as I can. Ofcourse, you are welcome to email me your suggestions/comments about what you would like to read about in webdevelopment.

An Overview About PHP Web Development

PHP is a server-side scripting language. It was initially known as Hypertext Preprocessor. The codes of the PHP language are mixed with the HTML codes and can be used to develop various web applications. With the advancement in the web technologies, it has emerged as the best tool to develop dynamic websites.

The web technology has seen a wide evolution in the recent times. With the commencement of the internet technology in the market, the web technology has also seen a fast pace evolution. Nowadays, the websites have become the necessity of the business organizations. Now, the techniques of doing business have also changed. Now, people love to do online shopping.

The PHP is considered as the best tool to develop interactive websites. It is widely used in developing e-commerce based websites. These are basically the online stores. These websites need high functionality and user-friendly interface. The PHP basically works as a scripting language which is used along with the HTML tags. So, this feature helps in developing the highly functional website.

The main feature of the e-commerce website or an online store is the shopping cart, payment gateway and navigation. With the help of this technology, the developers can easily provide user-friendly navigation. This feature is mandatory as the visitors don’t have much time. They just need good navigation from one web-page to another. So, using this scripting language, providing this feature is possible.

Another important requirement of the e-commerce website is the shopping cart. This is certainly a very advanced feature. The use of this language helps in providing this feature. With the help of this feature, the buyers get complete information about their products as well as billing information.

The PHP based websites are highly secure. The main requirement of the e-commerce websites is that these should contain safe & secure payment gateway as confidential information needs to be exchanged. So, this is highly secure scripting language and websites developed on this platform are free from spamming or any other threat.

The PHP is an open source website development platform. So, this platform is widely used in developing cost-effective websites. Though there are various other open source platforms available, but they are unable to provide high functionality and advanced browsing experience.

The most important application of PHP web development is the business to business portal development. This is basically a very big website having thousands of web-pages. The portals require additional features and higher functionality, which no other technology can provide. So, this technology is widely used in creating customized websites. The important fact is that additional functionality can easily be provided to websites while using this platform.