Website Elements That Attract Visitors

Here is a quick list of components that make a website  attractive. They are listed in layers of attractiveness  beginning with the “must” haves, to “nice to haves.”

1. State the website’s purpose up front and clearly of the  site. Do this as quickly as possible. The visitor needs to  know immediately if they have landed on the right site. n They also need to know “what’s in it for me to stay here.”
If you don’t provide this, they are gone. 90% of the sites  on the Net don’t do this.

2. Give visitors the ability to search for exactly what  they are looking for, if they have something exact in  mind. A “site search feature” satisfies this best. Allow  the search feature to be prominently displayed and not  hidden away somewhere. It is best place in the navigational  system so that it shows up on every page. Sales letter only  websites are an exception to this rule. Return visitors and  visitors that have something specifically in mind, want the  option and ability to find what they want fast. So give it  to them.

3. Photos allow connection. Especially to people who  process visually. Clip art gets them to pay attention,  however, it doesn’t create much of a connection. Personal  photos connect within reason. Keep them less than three to  a page. One photo always needs to be in the top portion of  the screen on the first page. It doesn’t need to be large,  but attractive.

4. Ways to capture visitors information wherever possible.

5. Place items on the site that keep them lingering. Audio  and video are one of these, yet there are other less time  consuming and inexpensive ways to keep them entertained.

6. Articles. For solopreneur sites, your own written  articles. For other sites, articles with various authors  yet on focus.

7. Interactive elements. For example: response forms,  quizzes

8. If you use a shopping cart, it must be fluid, no  hiccups. PayPal is not a shopping cart, it’s a hiccup. All  auto responders must be well written and positive. If  someone purchased something, they need the energy of “thank  you.”

9. Give offers that are of value.

10. Clear path of where a newcomer can start if it is their  first visit.

11. Newsletter that is consistent with the 80/20 rule.  80% value and 20% marketing.

12. E-courses of value.

13. Well-written e-books: 50-75 pages, plus valuable  information (info not found anywhere else). Length doesn’t  do more than provide perceptive value. Once purchased and  the vastness is only fluff, then your credibility is shot.  Complimentary e-books meet the same requirements.

14. Give them other ways to receive more on…you if you are  the focus…or the information if that is the focus.

15. Automated referral system. If you want referrals for  your products or services, make it easy for you to get them.  Set it up so it’s as automatic as possible, and clear and  easy for someone to send you a referral. Be clear on what  aand how you want to give for that referral.

Posted in Web